iGaming campaigns get rejected at moderation more often than campaigns in any other vertical. Not because platforms are opposed to gambling itself — Facebook, Google, and TikTok all accept this niche when conditions are met. The reason lies elsewhere: each platform has its own authorization system, its own mandatory landing page elements, and its own list of prohibited wording.
A white page that passes Facebook may fail Google due to one missing block. In this article we break down each platform's requirements separately, compile them into a comparison table, and explain why most iGaming rejections can be prevented at the landing page preparation stage.
Why Platforms Treat iGaming Advertising Differently
Facebook, Google, and TikTok operate across different jurisdictions, work with different advertisers, and face different regulatory pressure. This directly affects what each platform requires from a white page.
Facebook uses a two-tier system: authorization at the account level, then landing page review. The algorithm cross-references the ad topic with the page content and scans for mandatory elements.
Google builds its system around operator certification. Without completing Google Gambling Certification, running iGaming ads in permitted geos is not possible. The landing page must reflect the operator's legitimacy: license, regulator, Terms of Service.
TikTok is the most closed of the three platforms for gambling. The list of geos where advertising is allowed is significantly shorter, content requirements are stricter, and a language mismatch between the page and geo-targeting leads to automatic rejection.
The basic requirements for all white pages in affiliate marketing are covered in our article White Page for Nutra, iGaming and Dating.
Facebook: White Page Requirements for iGaming
Account Authorization for Gambling
Before launching iGaming ads on Facebook, the ad account must obtain special gambling authorization through Business Manager. Without this permission, gambling-themed campaigns will be rejected regardless of white page quality.
Authorization typically requires:
- Confirmation of a gambling operator license
- Specification of the geos where advertising is planned
- Agreement to the additional gambling policy terms
The permission is issued to a specific account. When switching accounts, the process must be completed again.
Mandatory Landing Page Elements
After obtaining permission, moderation reviews the landing page itself. Facebook's standard requirements:
- Unique content of at least 500 words on the main page
- Privacy Policy on a separate page
- A page with contact information
- HTTPS protocol
- Populated title and meta description
- Schema.org markup
- Mobile adaptation
- Real address, phone or email (not placeholders)
For iGaming, additional requirements apply:
- Responsible Gambling block with visible text
- Age disclaimer 18+ (or 21+ for the US)
- Statement that the service is available only in permitted jurisdictions
- Link to a problem gambling support organization
Responsible Gambling and Age Disclaimers
The Responsible Gambling block is the element most commonly missing when iGaming campaigns are rejected on Facebook. The platform scans the page text for specific patterns.
Block requirements:
- Text must be visible, not hidden in the footer in small print
- Mention of the age restriction
- A call to gamble responsibly
- A link or mention of a support organization: BeGambleAware, GamCare, or a local equivalent
The age disclaimer must appear on the main page in a readable location, not only in the Privacy Policy.
Prohibited Wording and Content
Facebook blocks iGaming landing pages that contain:
- Winning guarantees: "guaranteed wins", "100% winning strategy"
- Promises of easy money from gambling
- Appeals to minors
- Advertising in geos where gambling is prohibited
Phrases like "Win today" or "Guaranteed jackpot" are a direct cause of rejection.
Google Ads: White Page for Gambling Traffic
Google Certification for Gambling Operators
Google requires operator certification before launching any gambling advertising. The process goes through a request form in Google Ads and includes:
- Confirming a gambling license in the target geos
- Providing the landing page URL for campaigns
- Specifying the product type: casino, sports betting, lotteries, poker
- Agreeing to the Gambling and Games policy
Certification is issued by geo. Permission for the UK does not extend to Canada or Australia: separate confirmation is needed for each market. Review time: from a few days to several weeks.
Page Content Requirements
A Google gambling landing page must contain:
- A clear description of the service and its legitimacy
- License information: number or link to the regulator
- Privacy Policy
- Terms of Service (mandatory for regulated verticals)
- Responsible Gambling block
- Age disclaimer
- Contact details and operator address
Google's key distinction: Terms of Service is mandatory for iGaming landing pages, unlike most other verticals.
What the Automated Moderation System Checks
Google uses stricter automated checks than Facebook. The algorithm scans:
- Whether the gambling type in the ad matches the landing page
- The presence and visibility of the Responsible Gambling block
- Correctness of age disclaimers
- Absence of prohibited winning promises
- Page loading speed (PageSpeed)
- Presence of Schema.org markup
A frequent cause of rejection: the gambling type doesn't match. If the ad says sports betting but the landing page describes a casino, rejection is guaranteed.
TikTok: White Page for iGaming Campaigns
Geo-Restrictions and Permitted Markets
TikTok is the most restricted platform for gambling. Gambling advertising is permitted in only a few jurisdictions, and the list is updated periodically. As of 2026, permitted markets include select EU countries, the UK, and a number of Asian markets with local licenses.
Before launching a campaign, always check the current list in TikTok Ads Manager help, as it may change.
Content Requirements Are Stricter Than Competitors
TikTok requires iGaming white pages to include:
- Display of the operator's license on the page
- Responsible Gambling block with specific support organizations
- 18+ age disclaimer in a prominent location
- Privacy Policy and Terms of Service
TikTok rejects landing pages where the Responsible Gambling block is placed in the footer or set in small text. The visibility requirement here is stricter than at Facebook and Google.
Language Matching and Age Requirements
TikTok automatically checks that the landing page language matches the geo-targeting. If a campaign targets Germany but the page is in English — rejection. This requirement is stricter than Facebook or Google.
Additional TikTok requirements:
- Each geo needs a local Responsible Gambling resource, not a global one
- Age restrictions must comply with local legislation
- Account gambling authorization through TikTok Business is mandatory
Platform Requirements Comparison Table
Key differences between Facebook, Google, and TikTok in terms of iGaming white page requirements:
| Parameter | TikTok | ||
|---|---|---|---|
| Account Authorization | Gambling Permission via BM | Gambling Certification | Gambling Authorization via TikTok Business |
| Responsible Gambling | Mandatory, visible | Mandatory, visible | Mandatory, prominent (stricter) |
| Age Disclaimer | 18+ (21+ for US) | 18+ (by geo) | 18+ large, prominent placement |
| Privacy Policy | Mandatory | Mandatory | Mandatory |
| Terms of Service | Recommended | Mandatory | Mandatory |
| Operator License | Required for authorization | Mention on page | Display on page |
| Language Match | Important | Important | Automatic check |
| Geo Restrictions | Moderate | By geo certification | Strictest |
Common Mistakes in iGaming White Pages
Analysis of iGaming rejections reveals several persistent patterns:
Mistake 1: Responsible Gambling in the footer in small print.
All three platforms check block visibility. Grey 10px text under the content does not count as a proper Responsible Gambling block.
Mistake 2: No specific support organization named.
The phrase "Gamble responsibly" without a link to a real organization doesn't pass. You need to specify BeGambleAware, GamCare, GamStop, or a regional equivalent.
Mistake 3: One landing page for all geos.
UKGC, MGA, and Curacao impose different requirements on wording and disclaimers. A page built for one market doesn't cover the requirements of another.
Mistake 4: No license mention on the page.
Google is particularly strict about legitimacy. A landing page without a regulator or license number fails more often.
Mistake 5: Terms of Service merged with Privacy Policy.
Critical for Google and TikTok. Terms and Privacy Policy are separate documents with different content.
Mistake 6: Language mismatch between landing page and geo.
Critical for TikTok, important for Facebook. An English page targeting a German audience lowers quality scores and triggers rejection.
How to Cover Three Platform Requirements Without Manual Building
Preparing an iGaming white page manually to meet all three platforms' requirements simultaneously takes several days of work. For different geos, localized versions are needed, which multiplies the effort at scale.
Gen White Page generates iGaming white pages through the Telegram bot @GenWhitePage_bot in 10 minutes. Age disclaimers for relevant verticals, Privacy Policy, contact details, and Schema.org markup are all supported. Content is created in 20+ languages with correct grammar for the target geo.
Standard at $5 — covers the requirements of most campaigns on Facebook and Google. Unique content and images on every generation.
Premium at $12 — a unique build personalized for city, domain, and contact details. Suitable for premium iGaming geos with strict moderation: UK, Germany, Australia.
The output is a ZIP archive with a complete structure: index, blog, Privacy Policy, contacts, images, styles. HTML and PHP formats. More details in the overview White Page Generator: How to Choose and What to Check.
FAQ
Technically yes, if the page meets both platforms' requirements. Common elements: Responsible Gambling, 18+ age disclaimer, Privacy Policy, contact details, and sufficient text content. The key difference is that Google additionally requires Terms of Service and a license mention on the page. A page built for Google will generally pass Facebook too.
Yes, localized versions are needed for different language markets. TikTok auto-rejects when the language doesn't match the geo-targeting. Facebook and Google lower quality scores. Beyond language, Responsible Gambling requirements differ: the UK requires a GamStop link, Germany requires a local equivalent.
TikTok. Fewer permitted geos, stricter content requirements, and tight language-matching enforcement. Google is second due to mandatory certification and license verification on the landing page. Facebook offers more flexibility once you have a gambling permission.
Yes, especially for Google. PageSpeed is one of the landing page quality signals. A page with low mobile speed gets a reduced Quality Score, which affects the likelihood of passing review.
Campaign rejection with a correct white page usually means a problem at the ad or account level. Check: the gambling type in the ad matches the landing page; the account has gambling authorization; the geos in campaign settings are within the permitted list for your license. Read more about how moderation works in How Cloaking and White Page Work Together.
Conclusion
Facebook, Google, and TikTok all allow iGaming advertising, but each platform does so on its own terms. Different authorization systems, different mandatory landing page elements, different approaches to Responsible Gambling. A white page that covers all three platforms' requirements must include a complete set of elements, verified wording, and localization for the target geo.
Technical white page requirements specifically for Facebook are covered in White Page for Facebook Ads: Requirements and Mistakes.
